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The Complete Idiot's Guide to Meeting and Event Planning, 2nd Edition by Robin E. Craven, Lynn Johnson Golabowski

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Chapter 6
Focus on the Special Event
In This Chapter
• Identify some of the features that make up an event
• Understand how a theme can make your event more appealing and memorable
• Understand the merits of fund-raising and sponsorships
• Learn what you need to prepare for before an event and how to have a backup plan
 
Quick, what’s the difference between a meeting and an event? Give up? It’s a difficult question, and there is no right answer. For the most part, meetings are congregations of individuals gathered together for a specific purpose—usually educational or business-related. The word “meeting” implies work or seriousness. An “event,” on the other hand, is a collection of people who come together for a variety of purposes. Events (often ...

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