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The Complete Idiot's Guide to Meeting and Event Planning, 2nd Edition by Robin E. Craven, Lynn Johnson Golabowski

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Chapter 13
Marketing—Early and Often
In This Chapter
• Understand that meeting or event goals and objectives contribute to your marketing campaign
• Find out what to put in a marketing brochure or online
• See how technology can enhance marketing efforts
• Understand that the timing of your marketing pieces makes a big difference
 
Marketing your meeting or event is serious business. Marketing and promotion are necessary if you want strong attendance. Good marketing allows potential attendees to understand why they need to attend and what’s in it for them.
Once again, your goals and objectives play an important role. If they are clear and provide the right message, your promotional campaign should be easy. In this chapter, we will explore what goes ...

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