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The Complete Idiot's Guide to Meeting and Event Planning, 2nd Edition by Robin E. Craven, Lynn Johnson Golabowski

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Chapter 17
Yakety-Yak: Working with Speakers
In This Chapter
• Find the right speakers for your program
• Learn about options for finding the right speakers
• Find out what to include in speaker contracts
• Know how to prepare your speakers for your audience
 
Selecting the right speaker or speakers for your meeting or event is a crucial step in the planning process. Do you hire a professional keynote speaker or entice an expert from within your industry? We’ve all heard horror stories about keynote speakers who have missed the mark in front of hundreds or thousands of people. There are also “subject matter experts” (SMEs) who know their stuff, but can’t quite deliver it well. Can this happen to you? Sure it can. It happens for various reasons, ...

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