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The Complete Idiot's Guide to Meeting and Event Planning, 2nd Edition by Robin E. Craven, Lynn Johnson Golabowski

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Part 1
Bird’s-Eye View
You don’t need to be a professional meeting or event planner to pull together a successful meeting or event. That said, before you start planning a meeting or event, you need to know a few things about the industry in general, and meetings and events in particular. You also need to know whom you can call to assist you in your planning journey to make your life a bit easier.
We’ll also look at the big picture to set up your meetings and events for success, including processes such as creating goals and objectives, determining return on investment, and utilizing technology tools to get the job done. Finally, we’ll take a look at what it is really like to sit on the other side of the desk when you call a facility to book ...

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