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The Complete Idiot's Guide to Socially Responsible Investing by Ken Little

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Chapter 1
Socially Responsible Investing Defined
In This Chapter
♦ Weight of social values and traditional investment options
♦ Traditional and nontraditional opportunities for investments
♦ Investment options
♦ Differences among the social objectives of SRI practitioners
Socially responsible investing (SRI) makes either perfect sense or no sense at all, depending on whom you ask. A traditional approach to investing leaves no room for considering any factors other than those you can quantify: earnings, revenue, expenses, market share, and so on. These numbers can be proved, tested, and projected into the future to validate a stock’s current price and predict where the price might go. Socially responsible investors consider these factors, too, but ...

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