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The Complete Idiot's Guide to Socially Responsible Investing by Ken Little

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Chapter 2
What About SRI Performance?
In This Chapter
♦ The myth of poor returns from socially responsible investing
♦ The importance of financial return to SRI investors
♦ Why some forms of SRI produce superior returns
♦ Investors have many choices to meet financial goals
Traditional investors scoffed at an investment selection system that included the choosing or excluding an investment based on a personal value as one of the primary decision points. They reasoned that this value factor could easily exclude investments that were very attractive by every other standard. For example, if all the financial and economic factors pointed toward defense industry stocks as poised for significant growth, SRI investors opposed to these types of investment ...

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