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The Complete Idiot's Guide to Socially Responsible Investing by Ken Little

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Introduction
“Un-American.”
That’s how socially responsible investing was summarized by a well-known stock market icon a number of year ago. The idea that a company had any responsibility other than to make as much profit for its owners as possible was totally alien to this Wall Street tycoon. His sentiments were not alone. But another group of people—investors—didn’t feel that way. They had strong personal feelings about certain issues and wished for a way to express those feeling through their investments. The Quakers had found a way during the 1800s to oppose slavery by not doing business with companies that profited from slave labor. Modern (Twentieth Century) investors carried that torch forward. Their opposition gelled around two major ...

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