Chapter 3
What’s Your Vision?
In This Chapter
♦ Imagine your bar, from the logo to the entrance to the exit
♦ Know the difference between a bar, a lounge, and a nightclub
♦ Determine a theme for your bar
♦ Consider whether your vision will succeed
Perhaps you’re just starting out on your dream of bar ownership, or you’ve decided that being a barkeep is what you want to do in your second life after the kids are grown and your 9-to-5 has left you bored silly. Whatever the impetus, it’s not enough to simply have the idea to get into the business—you need to get specific.
For instance, even though Steve has helped open and run numerous bars, he still has a dream. He knows the name and the theme or concept for his own bar. He can picture every detail, ...

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