Chapter 7
What’s in a Name?
In This Chapter
♦ The importance of a name
♦ Identifying who you are
♦ Make sure it isn’t taken
♦ Creating a logo
♦ Protecting who you are
We’ll wager that after you read this chapter, you’ll analyze bar and restaurant names forever. Because what’s in a name? In the case of the service industry, the name of your establishment should unlock the secret of what a customer will experience inside.
In fact, all you have to do is hear the names from the “2004 Best of New York Bar” list from the Village Voice and see what their honor was: Waikiki Wally’s for best pyrotechnic drink; The Boysroom for best gay bar that you don’t have to be gay to enjoy; MUD for best coffee empire; Brooklyn Social Club for best former Italian social ...

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