Chapter 15
Menu Matters
In This Chapter
♦ Just drinks?
♦ Tummies drive business
♦ Keep it flowing
♦ Make taste buds happy
♦ Half-price eats
Food. It can drive people to your place when the live entertainment isn’t there, or there’s no sports event on television, or the promotion is no longer working.
Think about your own dining-out habits. Do you crave certain items from different establishments? We bet when you can’t stop thinking about an item, you head to the place that serves it to pick it up. Your menu can bring patrons in the door for those great nachos, a juicy burger, or even a stellar salad.
This chapter will help you decide whether to serve food; if you decide to do so, it will also help you determine how to set up your menu and use it ...

Get The Complete Idiot's Guide to Starting and Running a Bar now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.