Chapter 22
Marketing on a Shoestring
In This Chapter
♦ Promote, promote, promote
♦ Look beyond the walls
♦ Big business boom
♦ Assembling your arsenal
♦ Take to cyberspace
Sure, you can open the doors to your bar, sit back, and wait for the customers to pour in. But we wouldn’t bet that you’d be open a year from now. If it were that simple, there would be a greater number of successful bars, and as we’ve discussed before, only 3 out of 10 bars succeed.
To guarantee that you are among those three, you need to generate ways to market your bar and bring in the customers. In the bar business, these ideas are called promotions, and in this chapter, we will discuss the different types of promotions you can do and help you figure out which will work for ...

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