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The Complete Idiot's Guide to Starting and Running a Retail Store

Book Description

Make the dream of opening a retail business a reality.

The fastest-growing segment of small business is retail-everything from clothing to linens, books to boats, gourmet pans to furniture. With over 30 years' experience in retail, national expert and consultant James Dion offers practical, hands-on tips and advice on all aspects of retail business, from choosing the right business model and finding the ideal location to financing, purchasing, and marketing.

? Expert author with a high industry profile

? Practical, hands-on steps on how to build a successful retail business

? Up-to-date information on the retail market

Table of Contents

  1. Title Page
  2. Dedication
  3. Copyright Page
  4. Part 1 - When I Grow Up, I Want to Be a Retailer
    1. Chapter 1 - So You Want to Be a Retailer
    2. Chapter 2 - Retail Legends—Can You Be One?
  5. Part 2 - Sizing Up Your Options and Your Competition
    1. Chapter 3 - Evaluate Your Idea
    2. Chapter 4 - Know Thy Competition
    3. Chapter 5 - Know Thy Industry
  6. Part 3 - What You Can Imagine, You Can Achieve
    1. Chapter 6 - Define Your Vision and Determine Your Strategy
    2. Chapter 7 - Develop a Solid Business Plan
    3. Chapter 8 - Raising Capital
  7. Part 4 - Running the Store, or Wearing Many Hats
    1. Chapter 9 - Structuring Your Business and Protecting It
    2. Chapter 10 - Finding the Right Location and Its Costs
    3. Chapter 11 - Buying the Right Stuff at the Right Price
    4. Chapter 12 - Managing Your Inventory
    5. Chapter 13 - Designing the Store to Optimize Sales
    6. Chapter 14 - Creating Product Displays That Sell
  8. Part 5 - Nuts and Bolts of Opening and Running the Store
    1. Chapter 15 - Market Your Store and Get Customers to Come Back
    2. Chapter 16 - Find the Right People
    3. Chapter 17 - Training and Motivating Your Sales Associates
    4. Chapter 18 - Serve Your Customers
    5. Chapter 19 - Picking the Right Technology
    6. Chapter 20 - Using the Web
    7. Chapter 21 - Know Your Numbers
    8. Chapter 22 - Negotiate Like
  9. Part 6 - On the Right Track
    1. Chapter 23 - Year One Perf ormance—What to Measure
    2. Chapter 24 - Year Two and Onward— Benchmarking
    3. Chapter 25 - How to Avoid Losing Customers
    4. Chapter 26 - Mining the Gold in Your Customer Database
  10. Appendix A - Glossary
  11. Appendix B - Further Reading and Resources
  12. Appendix - Worksheets and Checklists
  13. Index