Chapter 20
Using the Web
In This Chapter
• Why the Internet
• Website musts
• Reaching out
• Getting help
Can you afford to run a retail store and not be present on the web? No! It doesn’t mean that you have to sell on the web, although it’s nice if you can do that. What is absolutely necessary is that you have a website where customers can learn about you, your products, your promotions, and your events. In this chapter, I introduce you to the basics of setting up a website.

The Web—Can’t Live Without It

No business today can survive without a website. There are three key reasons every retailer must have a website today:
Marketing—Even if you sell a product or service that requires your customer to come to your store, a website provides an ...

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