Chapter 23
Year One Perf ormance—What to Measure
In This Chapter
• Testing sales
• Checking inventory
• Producing records
Throughout your first year, measuring your success regularly is crucial to your survival. While there are numerous measures of success, there are nine key performance measures that will tell you if you are on the right track. In this chapter, I review the key ratios you must calculate and show you how to calculate them.

Sales Performance

The first thing you need to know is how well your products are selling. There are three key ratios that help you quickly determine that—average transaction, items per transaction, and conversion rate.

Average Transaction

The fastest and most efficient way to get a sales increase in your ...

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