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The Complete Idiot's Guide to Success as a Professional Speaker by Thomas A. Lisk

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Chapter 5
What Are You Talking About?
In This Chapter
• The process of choosing a topic
• Engage your brain!
• How to become an expert
• Reworking material to stay current
It’s sad to say, but even the best of speakers are forgotten way too soon unless they make a lasting impact or difference. What determines longevity in this business? Well, there are several factors, but some of the biggest are your topic and how well you present it, your intelligence, and how well you adapt all of these things to suit your audiences’ needs.
But your topic and intelligence can take you only so far as a speaker. Even the timeliest, most interesting topic in the world needs to be reevaluated and reworked from time to time. Keeping yourself open to new ideas, having ...

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