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The Complete Idiot's Guide to Success as a Professional Speaker by Thomas A. Lisk

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Chapter 7
Who Wants to Hear You Speak?
In This Chapter
• Who’s your audience?
• Angling your message toward different groups
• Testing the marketplace
• Expanding your audiences
Imagine a college professor who has a true love of her topic and a gift for imparting her knowledge to others. Now imagine she wants to branch out and become a professional speaker … but her new career goes nowhere, fast. How could this happen, you wonder? She’s highly intelligent and very personable. Why, you’d love to sit and listen to her speak for hours on end! So how and why did she crash and burn as a professional speaker? Chances are she wasn’t addressing her best audiences, or as we call them in this business, her best markets.
A professional speaking career is ...

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