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The Complete Idiot's Guide to Success as a Professional Speaker by Thomas A. Lisk

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Chapter 12
Making Yourself a Brand Name
In This Chapter
• Being unique is vital to your success!
• Marketing materials that work
• Setting up shop in cyberspace
In Chapter 5, I talked about the value of expertise. But consider this: what good is it for you to be an expert speaker if no one remembers you when they have a need for you, your products, or your services?
Differentiating yourself from others who might offer similar services or, in the case of speakers, similar topics cannot only make the difference between whether or not you are hired, it can mean the difference between being underpaid, fairly paid, or paid twice or more what others are paid for similar services or speeches!
If you don’t present yourself in a way that says, “I’m worth ...

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