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The Complete Idiot's Guide to Success as a Professional Speaker by Thomas A. Lisk

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Chapter 15
Client Basics
In This Chapter
• Treat your clients well!
• How to establish long-term relationships
• Phasing yourself in with a client
• Using your contacts to find new business
Established speakers love to point out their client success stories, especially if the client has some prestige associated with their name. Are we just a bunch of braggarts trying to one-up each other? No! In landing new clients, it’s almost a necessity to tell how you’ve served your established clients in the past. Your success stories are truly attention-getters, and because you need to be constantly looking for new clients, whether you’re a part-time or full-time speaker, you need all the attention-getting ideas you can use!
In this chapter, let’s look at ...

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