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The Complete Idiot's Guide to Success as a Professional Speaker by Thomas A. Lisk

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Chapter 16
Clientele with Capital
In This Chapter
• Big business, or profitable businesses, have money to spend with speakers
• Creating a demand for you as a speaker
• Benefactors and patrons for your success
• Keeping yourself visible to your best client prospects
There’s a lot of money in this country. People and organizations with money to spend or invest are everywhere. To find them, you need only be looking for them.
In America, we have a tendency to think of success only in terms of money and possessions accumulated. Who has the biggest net worth at the end of life or the most toys during life? Is that the only kind of way to measure success? I think not!
However, if you are an aspiring speaker wanting to locate people who work in big-budget ...

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