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The Complete Idiot's Guide to Success as a Professional Speaker by Thomas A. Lisk

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Chapter 17
What You Can Really Charge
In This Chapter
• How clients compare you to other speakers
• Developing (and adjusting) reasonable fees
• When and how to discount fees
• For-profit or nonprofit? Which is more profitable for you?
As the owner of an international speakers’ bureau, an association of terrific speakers, the one question I receive possibly more than any other questions is, “What fee can I really charge?” Speakers rightfully do not want to leave money on the table that could have been theirs by expecting and asking for too little. Conversely, asking for too much could backfire and result in your losing speaking engagements.
You must justify your asking fee first in your own mind and heart. If your self-esteem and self-image scream ...

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