Chapter 12
Special Circumstances
In This Chapter
• Developing promotional events
• Creating flyers, mailers, and invitations, and sending e-mail to promote events
• Marketing to a niche
• Finding cheap marketing tricks
Along with basic marketing strategies and networking, you can take other avenues that will help you stay visible. Think of this chapter as the potluck of the marketing section. Getting the word out is possible in so many ways—more ways than we could fit into just two chapters.
Sometimes it’s easy to get caught up in running the business from day to day, especially during the busy times. Marketing usually is the first thing that ...

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