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The Complete Idiot's Guide to Starting And Running A Coffeebar by Susan Gilbert, W. Eric Martin, Linda Formichelli

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Chapter 1
Why Coffee?
In This Chapter
  • ◆Brewing yourself a nice glass of fruit
  • ◆A sign from heaven?
  • ◆Fuel for conversation
  • ◆Have beans, will travel
  • ◆Growth of an industry
 
Coffee is big business both in the United States and around the world, and when you look closely at how coffee is made and served, it’s easy to see why.
In the morning, coffee provides the oomph that gets people going; at work, it’s the social lubricant that brings people together over breaks and snacks; after dinner, it’s the relaxant that caps off a fine meal; late-nights, it’s the preferred pick-me-up for truckers and college students. In short, coffee is a little bit of everything to all people.
The universal appeal of coffee has made it the second-most-traded commodity in the world, ...

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