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The Complete Idiot's Guide to Starting And Running A Coffeebar by Susan Gilbert, W. Eric Martin, Linda Formichelli

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Chapter 4
Building Your Business Plan
In This Chapter
  • ◆Doing market research
  • ◆Business plan basics
  • ◆Finagling financing
  • ◆Your advisory board and you
  • ◆Mentor methods
 
Stop! Before you lease a location, before you place any ads, before you brew your first cup, you need a plan—a business plan, that is. Writing the business plan will force you to confront such tough questions as “Why do I want to start a coffee business anyway?” and “How can I ensure that my business will succeed and dominate global markets for decades to come?”
Having a business plan is essential for two reasons. First, it gives you guidelines to keep your business on track and make sure that you’re reaching your goals.
Second, and more importantly, unless you’re fabulously wealthy and a ...

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