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The Complete Idiot's Guide to Starting And Running A Coffeebar by Susan Gilbert, W. Eric Martin, Linda Formichelli

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Chapter 7
Location, Location, Location
In This Chapter
  • ◆Where do you want to be?
  • ◆Mapping it out
  • ◆Spy vs. Spy: Checking out the competition
  • ◆Proposing to the landlord
 
One of the most important decisions you’ll make—after deciding to start a business, that is—is where you’ll base your operations. How much space do you need? Do you want to be in the suburbs or the big city? How much rent can you afford? Do you want to be in a mall, strip mall, city street, or office complex?
Not to put any stress on you, but the future success of your business depends on finding a good location. If, for example, your downtown location ends up with less foot traffic than you expected, you’ll have to pour money into marketing to get folks to stop by. If you set up in a ...

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