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The Complete Idiot's Guide to Starting And Running A Coffeebar by Susan Gilbert, W. Eric Martin, Linda Formichelli

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Chapter 8
Planning Your Décor
In This Chapter
  • ◆Like it or not, you have style
  • ◆The two most important design decrees
  • ◆Through the looking glass
  • ◆Piecing together the design puzzle
 
Every business, whether the owner has thought about it or not, has a style, a look that tells first-time customers and passers-by what to expect when they come through the doors. The style might not be obvious or important to customers, but it’s there all the same, shaping the image of the business in their minds.
Let’s look at a couple of examples: Wal-Mart presents a no-frills style that embodies its low-cost approach. Its buildings are supremely uninteresting, saying to customers, “We don’t spend any more than we have to on our look, and you can expect the same when you ...

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