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The Complete Idiot's Guide to Starting And Running A Coffeebar by Susan Gilbert, W. Eric Martin, Linda Formichelli

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Chapter 19
Customer Relations
In This Chapter
  • ◆Customers as guests
  • ◆How to encourage repeat sales
  • ◆Feedback without the shock
  • ◆When bad things happen to good customers
 
You might have the best-looking coffee bar in existence, with the freshest coffee, the finest selection of treats, and the most attractive environment of any this side of Alpha Centauri—but without customers you have nothing.
A business needs products and services to sell, but equally important are customers to purchase these items. When customers enter your store, you and your staff need to welcome them, find out what they want, and go the extra mile to satisfy their needs. They’re in your store to satisfy their hunger, sure, but you can likely bring them satisfaction on a deeper level ...

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