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The Complete Idiot's Guide to Starting And Running A Coffeebar by Susan Gilbert, W. Eric Martin, Linda Formichelli

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Chapter 23
Getting the Word Out: Marketing Your Coffee Business
In This Chapter
  • ◆Ready, aim … target!
  • ◆Advertise or no?
  • ◆Writing flyers, brochures, and newsletters
  • ◆Marketing on a shoestring
 
If you want to make any money in this coffee biz and not keep all those great beans to yourself, you need to tell potential customers that you exist. Marketing makes this happen.
“Marketing?” you say. “Sure, that sounds great … for a company like MacrogigantoglobaCorp. But what about poor little me?” Don’t worry—most entrepreneurs do their own marketing, and they manage to do it even with a marketing budget that jingles when they shake it.
The key to marketing success for a coffee shop is to remember that you don’t need to make a name for yourself across the nation. ...

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