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The Complete Idiot's Guide to Starting And Running A Coffeebar by Susan Gilbert, W. Eric Martin, Linda Formichelli

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Introduction
Forget computers, bubblegum pop, and Hollywood movies—what really fuels the American economy is coffee. After petroleum, coffee is the second-most-traded commodity in the world.
Aside from its obvious economical value, however, coffee fuels the economy in a much more meaningful way—namely, getting people out of bed in the morning and pushing them to work. Every day at dawn, timers click on coffee pots and a new batch of beans begins to brew. Cars line up outside coffee shop drive-thru’s to get a fill-up for the driver. The green Starbucks siren pops up all over the place, an icon that might seem threatening if not for the hordes of people who rush to meet it.
If the media presented a true picture of the world, chain coffee shops would ...

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