Chapter 11
Coaching as a Tool for Marketing and Communications
In This Chapter
• Using a coach approach with marketing and communication
• Coaching people at trade shows
• Coaching in focus groups
• Developing customer appeal
 
If you work in marketing or communications, you can do your job better by using a coach approach.
You can use coaching to improve your networking and pipeline development efforts, produce more effective communications, and develop unique professional skills. This chapter shows you how.

Applying a Coach Approach to Marketing and Communications

A coach approach works well with marketing and communications. Here’s an overview of how the phases of the coach approach can enhance your marketing and communications efforts.

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