Chapter 20
The Business Impact of Coaching
In This Chapter
• Moving through chaos to achieve success
• Rowing in the same direction with a coach approach
• Coaching a cross-functional team
• Measuring coaching’s impact
• Documenting the improved business results
Coaching is one of those processes that people think offers only an intangible impact. Its nature seems a little amorphous and not something you would count on to make progress in business. Yet, time after time companies that have implemented a coach approach have seen an improvement in their bottom line. Organizations that stick with coaching reap benefits in the end.

It Gets Worse Before It Gets Better

Lindsey was a vice president of marketing in a medium-sized pharmaceutical company, ...

Get The Complete Idiot's Guide to Coaching for Excellence now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.