Chapter 23
Be a Publicity Hound
In This Chapter
◆ How to tell a publicity opportunity when it arises, and how to make one if it doesn’t occur on its own
◆ How to use publicity activity that has nothing to do with news media—your community involvement
◆ How to make your own professional press kit
◆ How to be an effective assistant to your media contacts
You know how movie stars always end up being interviewed in the press or on the talk shows just when they have a movie coming out? That’s not a coincidence. They have press agents at work getting them out in the public eye. It gets attention for the movie, TV show, book, or whatever. Now you may not be able to afford a press agent, but you can use some of their techniques to get your name in the ...

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