Chapter 27
Living in Oblivion: Press Kits and Publicity
In This Chapter
• What a press kit is for
• Three types of photos to include in your kit
• How to decide what makes an effective giveaway
• What else you should include in your press kit
You told your family you didn’t want to work in sales, but here you are, trying to sell yourself and your film as the next big thing. For some people this is hard to do even under the best of circumstances, but you’re probably so exhausted from making your film that the thought of going out to sell your film is in fierce competition with the desire for a long nap. You might ask, can’t someone else do it?
Well, yes. Press kits are all about giving other people the raw materials they need to publicize your ...
Get The Complete Idiot's Guide to Independent Filmmaking now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
