Marketing, Marketing, Marketing
In This Chapter
• Creating and delivering your message
• Internet strategies that carry a wallop
• The (search) engine that could
• Print, radio, and television ads that work
“If you build it, they will come.” That might have worked when Kevin Costner was constructing his Field of Dreams, but you’re going to need more than that when you open your mortgage broker business. Networking and word of mouth are key components, but you’ve also got to advertise to make your presence known in a community.
Spending big bucks isn’t necessarily the answer. A good marketing campaign does cost money, and you need to include that in your company budget. But it’s more important to target your efforts to make sure that ...