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The Complete Idiot's Guide to Success as a Real Estate Agent, 2nd Edition by Marilyn Sullivan

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Chapter 10
Building A Lead Generating Machine
In This Chapter
• The importance of lead generation
• Your sphere of influence as your first market
• Broaden your community involvement
• Put up your own website
• Get ready to adopt our lead generating Master Market Model
 
Somewhere along the way a wise real estate agent once said, “Real estate is the highest paying hard work and the lowest paying easy work in the world.” It’s true. In real estate sales, the financial disparity between the producers and the loafers is extreme. There is a huge difference between big bucks and no bucks.
Two agents can spend eight hours a day, one just filling a slot and waiting for success to happen and the other conscientiously following a tried-and-true lead generating ...

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