Chapter 13
A Multimedia Lead Generation System
In This Chapter
• Meeting the Master Marketing Model
• Incorporating multimedia marketing in real estate
• Generating leads through your website
• Automating campaign functions with your contact database
• Using the Lead Projector to calculate daily leads
 
A thriving lead generation system spells the difference between success and failure for the real estate professional. New agents have no idea how to define their market nor how to build a reliable system to consistently drive leads their way. Even the veteran agent can be lost these days in a high-tech world that is challenging to embrace but must be incorporated to capture market share.
While this chapter utilizes a new licensee as an example, the ...

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