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The Complete Idiot's Guide to Success as a Real Estate Agent, 2nd Edition by Marilyn Sullivan

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Chapter 15
Building a Referral Stream System
In This Chapter
• Building your referral stream database
• Learning the basics of database management
• Planning for use of a PDA
• Choosing your client gifts wisely
• Utilizing a newsletter
 
A pioneer in the field of real estate training, John Lumbleu, moved the Rolodex system to the next level by implementing a color-coded 3×5 index card system for setting up your farm area and keeping track of your buyers and sellers. His program, while antiquated by today’s technology, for many agents, established a foundational contact information base with a viable, serviceable contact management system. This program has been used by thousands of agents in a time before computers, the Internet, and high tech as ...

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