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The Complete Idiot's Guide to Success as a Real Estate Agent, 2nd Edition by Marilyn Sullivan

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Chapter 23
Staging Your Listings
In This Chapter
• A look at what a stager does
• An explanation of curb appeal
• A lesson in exterior staging
• A quick course in interior staging
• A view of why staging is cost effective for you
 
Another step some Top Dogs take is to stage their listings. They see every single listing as an opportunity to top the market. They analyze the properties they list and have them professionally staged before they are presented to their market. These Top Dogs pay for their own staging, making it part of their listing package. They see it as a cost of doing business and a powerful market advantage. Let’s take a closer look at staging and why it has become an important process utilized by some Top Dogs.

The Stage for Home ...

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