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The Complete Idiot's Guide to Success as a Real Estate Agent, 2nd Edition by Marilyn Sullivan

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Part 3
Building an Unbeatable System
Get out your tool belt. It’s time to build your unbeatable system. It’s a three-level structure constructed of the following:
Top level: Marketing and lead generating systems
Middle level: Time management and transaction coordination techniques
Bottom level: Technology to automate and synchronize it all
This part makes your business a market making machine. With the implementation of cutting edge technology and multimedia marketing, your business draws leads and services them virtually without you. Even sale facilitation becomes automated with form contracts that synchronize with transaction management programs.

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