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The Complete Idiot's Guide to Closing the Sale by Keith Rosen

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Chapter 8
Make Your Sales Presentations Objection-Proof
In This Chapter
• Close with your ears—conversational selling
• Become a powerful communicator
• Identify the Knowledge Gap
• Customers don’t want a relationship with you
• Learn the five steps to a permission-based presentation that pops
 
I’m so excited to share this chapter with you that we’re going to jump right into what I know will create breakthroughs in your performance—that is, the five key steps to delivering highly effective presentations, which I refer to as Permission Based Presentation. It’s an innovative, conversation-based model that you’ll hear more about in my upcoming book.
This process that I’ve developed and coached thousands of salespeople on is the same process they give ...

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