Chapter 2
Relapse Happens
In This Chapter
• Wired for action: your brain on habits
• Forget the stairway to heaven; hop on the pathway to pleasure
• You can only change when you’re ready … really!
• Change is a moving target
For as long as we’ve known about habits, we’ve known about relapse. Indeed, relapse is the most predictable component of the effort to change. The diet industry banks on it, knowing we’ll drop pounds in the short term and then pack them back on plus more before we even know what happened. But relapse isn’t failure. It’s human, it’s predictable, and it’s not the end of the world—it’s part of the process of change.
We tend to focus efforts to change on the end results of complex sequences of events that take place deep within ...

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