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The Complete Idiot's Guide to Cold Calling by Keith Rosen

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Chapter 1
Preparing for Cold Calling Success
In This Chapter
• The difference between prospecting and cold calling
• Discover why you’ll never have to cold call again
• Determine whether you really need to prospect
• Embrace the new normal
• Get comfortable with being uncomfortable
 
Well, here we are at the start of your journey into prospecting. Are you strapped in for the ride? At this point, you probably have a list of questions that you are hoping this book will answer. You may also be experiencing some apprehension or resistance to prospecting. This could be one of the reasons why you purchased this book in the first place, to learn how to overcome your reluctance to prospecting. Finally, you probably have your own interpretation and opinion ...

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