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The Complete Idiot's Guide to Cold Calling by Keith Rosen

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Chapter 3
Upgrading Your Mental Operating System
In This Chapter
• Discover the hidden secret to cold calling success
• Learn the importance of a positive attitude
• Manage your mind-set for maximum productivity
• Eliminate cold calling reluctance
• Get excited to cold call
 
Professional development courses, self-help books, and sales trainers have discussed the importance of attitude and how your attitude affects you career as well as your life. The question is, what exactly is this thing we refer to as “attitude” and how does one improve theirs? We will be answering these two questions throughout this chapter.
This chapter of the book is more cerebral. We’re actually going to work on upgrading how you think in order to generate extraordinary results ...

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