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The Complete Idiot's Guide to Cold Calling by Keith Rosen

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Chapter 5
Why Should I Talk to You?
In This Chapter
• Discover what it is you are actually selling
• Determine why your prospects should listen to you
• Capture a prospect’s attention in 30 seconds
• Add some pizzazz to what you are selling
• Get prospects excited to speak with you
 
Do you know exactly what to say to a prospect that captures their attention so succinctly and effectively that they are actually asking for more? If you are being honest with yourself, it’s probably the same answer I hear from most people regardless of age, industry, or experience and that is, “No.”
Then how can you expect to uncover more prospects, let alone convert these prospects into customers? How can you cold call or prospect effortlessly? How can you deliver a ...

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