O'Reilly logo

The Complete Idiot's Guide to Cold Calling by Keith Rosen

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 6
Winning the Prospecting Championship with Your MVP
In This Chapter
• Uncover what distinguishes you from your competition
• Repackage obvious features to become a unique offering
• When it’s appropriate to use your ace in the game
• Leave a lasting impression
 
Okay. You’ve taken the time to reinvent and redesign the benefits that get to the core of what your prospects really want. This will certainly separate you from every other salesperson and will dramatically increase your cold calling effectiveness.
In this chapter, you will learn how to create a unique value offering that will enable you to rise above your competition.

What Makes You Unique?

As you move deeper into your sales process, your prospects are going to want to know ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required