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The Complete Idiot's Guide to Cold Calling by Keith Rosen

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Chapter 12
Getting Your Calls Returned
In This Chapter
• Crafting voice mails that get more callbacks
• Treat your voice mail like your product
• Uncover the most common voice-mail blunders
 
When leaving a voice mail for a prospect, do you tease them with anticipated results or baffle them with your sheer brilliance? As a business owner, I’ve been prospected hundreds of times. Yet, as a sales trainer and coach, I look at these cold calls through a different set of lenses. That is, I use these cold calls as an opportunity to conduct market research. I notice the strategy that each salesperson uses to grab my attention and then determine which one actually worked!
I’ve gotten voice mails from some salespeople that clock out at just under three minutes ...

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