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The Complete Idiot's Guide to Cold Calling by Keith Rosen

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Foreword
Your ability to get appointments and to spend more time with qualified prospects is the key to success in your sales career.
Now there is a single source—this book—that gives you the step-by-step, word-by-word instructions you need to get in front of more people and make more sales than ever before.
In my 30 years of selling, for 22 businesses, in 25 countries, the number-one challenge has always been to prospect, and especially cold call, effectively.
In every market, I started off knowing no one, with no prospect lists or leads of any kind. I got the traditional three part sales training program: (1) “Here’s your cards;” (2) “Here’s your brochures;” (3) “There’s the door!”
Over the course of my career, I have trained more than 1,000,000 ...

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