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The Complete Idiot's Guide to Cold Calling by Keith Rosen

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Introduction
Used by top-selling professionals worldwide, The Complete Idiot’s Guide to Cold Calling is the most innovative and comprehensive prospecting system that takes the elusive art of cold calling and prospecting and delivers to you step-by-step, the skills, tools, techniques, and strategies that produce sales champions.
The selling community is evolving. Conventional “one size fits all” selling programs never fully consider the personal abilities and values of each salesperson. Instead, they tell you “what to say and how to say it.”
However, reorienting your selling approach around your strengths, goals, integrity, and passions makes the selling process more natural, enjoyable, and attractive to your clients.
This provides you with the ...

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