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The Complete Idiot's Guide to Cold Calling by Keith Rosen

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Part 2
Building Your Expressway to New Business
The “natural” salesperson may be born, but they still have to learn how to walk first. While some people may have a natural predisposition or posses certain characteristics that would lead them to a career in sales, to achieve superstar status, these salespeople must still develop and refine their skills. After all, the training and planning for the race always takes longer than the race itself. The same holds true for attaining the level of productivity and success you are looking for.

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