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The Complete Idiot's Guide to Cold Calling by Keith Rosen

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Part 3
Transforming Cold Calls into Warm Calls
There are a variety of ways for you to get from New York to L.A., just like there are many ways to achieve the same end result. This section takes you through a process to ensure that your prospecting approach and communication style are aligned with your personality, values, strengths and talents. This is accomplished by uncovering and building on your natural abilities that complement and enhance your personal style of selling.

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