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The Complete Idiot's Guide to Cold Calling by Keith Rosen

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Part 4
Cultivating Your Selling Opportunities to Close More Sales
Now that you have a viable prospect, what can you do to keep the selling process moving forward so that you can eventually earn their business? If you have ever experienced the frustration of losing a sale that should have been yours or seem to be courting a prospect with no end in sight, rest assured that after reading this section, the only sales that will be lost are the sales that your competition is losing to you.

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